Spas are Recession Proof Says ISPA

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Posted by Lisa | Posted in General Travel | Posted on 19-08-2009

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You might think that during a global recession people would be cutting back on their spa treatments. You might think that people would be caring less about what they look like right now and more about making sure they have a roof over their heads and food in their mouths. You might be surprised to learn then that the International Spa Assosication (ISPA) has suggested recently that health spa are recession proof. They then backed this up with figures that showed visits to health spas in 2008 were up a whopping 16% on 2007 statistics. But how can this be?

ISPA has said that spas will survive simply because they are adaptable and are able to offer people what they think they want depending on the current climate. What is meant by this is that a spa will offer people indulgent and pampering treatments when everything is going well and they have lots of money. They offer luxury manicures and indulgent body wraps, using the idea of ‘why not? You deserve it’.They cannot of course survive on this principle during a downturn however. People would not buy into the idea of treating themselves or spending money of luxuries they do not need. It is therefore necessary for spas to make some changes to what they seem to be offering.

Spas can claim to offer people exactly what they need when they are suffering from a period of high stress or anxiety. A full body massage is usually the first thing they push, along with the suggestion that it will remove all the tension from your body and get you back on your feet again. Instead of pampering facials, you can now get a invigorating exfoliating scrub to get rid of all that old bad skin and emerge a brand new butterfly with a fresh outlook on life and a positive attitude towards any problems you may be facing

An Aroma to make you want a holiday!

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Posted by Lisa | Posted in General Travel | Posted on 17-08-2009

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This new creation has all come about because of the recession, the travel agents need to get some higher conversion rates, and this technique appears to be working. These pesky travel agents are now using smells to try and convince us we will be missing out on a great holiday offer. We just need these aroma’s to temporarily jolt our memories, reminding us of a good holiday.

 

Encouraging people to book holidays can be a quite a task unless they have already made up their minds. Some people won’t be able to sense the smell at all, but you never know this might be just enough to help give you a friendly push into a holiday. These travel agents are using the smell of; oranges, and coconuts to create a different smelling experience for different places, oranges work well with the Mediterranean. Barbados holidays have benefited from all kinds of sales techniques; they seem to be one of the most popular holidays this year.

 

Thompson has claimed that Coconut is the best choice and used frequently throughout their shops. This particular smell is that of Sun Cream Lotion, a very clever way to get people thinking about the sun and the sea. First Choice has been using a smell similar to that of an ice cream to appeal more to families. Caribbean holidays sales recently have been doing very well.

 

However it has not been the Travel Agent who has first come up with this idea to play with our noses to increase sales. Travelodge used smells to keep memories of the place stored in people’s minds. In order to make there customers stay an easily remembered one, they used the aroma of apple pie or grass.

 

So how does this actually help them to boost sales? Obviously some stimuli will cause you to remember somethings, so why should smell be any different. We might be able to notice the aroma when we walk in, but we wont be able to immediately tie it with a place or location. You will experience something that causes a subconscious memory to re-appear and remind you of a specific holiday. So try St Lucia holidays for that relaxing experience, and a relaxing new aroma!

 

Holidays Being Frantically Booked Up

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Posted by Lisa | Posted in General Travel | Posted on 29-06-2009

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The great time of year has once again hit us with the sun out and birds singing, people want to look at getting away. The media have always said that vacations are suffering a huge amount and folk are not really going to be travelling as much this year. But is this all the truth?

Despite all the negative economic talk, more and more people are booking and going on holidays. Despite the strength of the currency, Europe is still the main attraction for holidaymakers, with just over 40% of those surveyed saying they will be going somewhere on the continent this year. It is also said that tourists will be spending exactly the same amount of cash that was spent in previous times.

Holidays are slightly down and this is probably due to all of the media hype behind it all, I can guarantee that if it was not so hyped up in the media then people would not have a clue that we were in any type of recession. As we already know UK holiday bookings are up a drastic amount so could this possibly be the reason as to why the media have publicised the credit crunch so much? Is it possibly to scare people into staying and holidaying in the UK so that they pump money back into the economy, instead of spending it overseas.

Whatever the reason, people are ignoring warnings and still going abroad; there is a huge amount of enquiries for overseas destinations such as Turkey and Egypt. If you took another look at the situation you will come to realise that taking a break in the UK would probably be more expensive then going abroad.

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Choosing Your Holiday with Care

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Posted by Lisa | Posted in General Travel | Posted on 18-06-2009

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The credit crunch has hit peoples wallets, and this has led to people being more careful when booking a holiday. This time last year people would have booked up a holiday at the spare of the moment, but research shows that a year later people are becoming a lot pickier as to the destination they travel too.

Summer time is close by and beach resorts throughout the world are usually the favourite, but what has happened is that people are instead looking for locations that are affordable and cheap, somewhere where their money can go a lot further. The trends that have been seen recently are as follows.

1) A vast amount of people are skipping the summer this year and pre booking for next year to keep costs down.
2) A vast amount of people are going to countries that have low currency rates so they can get more in return.
3) People are avidly seeking cancellations and deals to get bargains.
4) All inclusive holidays have seen a dramatic rise in bookings as they save people a lot of money. This gives people a lot more freedom on what they can spend their money on.

As you will notice there a whole bunch of methods being used to cut costs. We all know that holidays can be pricey especially when you have a large family, but holidays are essential to take as they help the body and the mind unwind and relax. So what are you waiting for, book your turkey, Spanish or Barbados holidays now and relax with great sun, sea and sand.

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