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Even if you are not a surfer yourself you can’t fail to have noticed that surfer fashion has become the standard in modern beach wear. The hight street clothing stores are full of flip flops, sandals, board shorts and hoodies, all developed from beach bum fashions.

Board shorts have become all the rage since they first hit the west coast of America in the 60’s. If you remember before then the beach apparel for men and women was not very appealing with limited options including speedos and swimming costumes that came down to you’re your thighs. Board shorts took the world by storm for many reasons, firstly because they were practical beach wear and secondly because they were really funky and cool looking even to the point where even if you weren’t going to the beach you would wear them around town.

Board shorts were designed by two surfers who knew exactly what they wanted when it came to practical surf wear. They designed board shorts to be practical, hard wearing and stylish, everything that currently available shorts weren’t. For example, board shorts were designed to be light, even when wet, and they were made to be fast drying. The shorts were designed to be comfortable, to be easy to move around in and not to chafe or rub when used in the water. Ultimately they came up with the perfect pair of shorts.

Board shorts soon caught on. Board shorts were soon becoming popular with everyone from film stars to fat, lazy couch potatos who had never seen a surf board in their lives. And this doesn’t stop at men either, Quicksilver picked up on the massive market of the female surfer and developed their own brand of board shorts designed especially for women, you may have heard of it, Roxy. Another immensely popular brand is Animal Clothing with some outstanding board short prints.

Beach and surf wear is now a multi-million pound industry and board shorts are sold all over the world for boys, girls men and women. It’s interesting to think that very few of the people who wear board shorts will ever actually stand on a surfboard.